7 Types Of SEO You Should KnowPosted by TotalDC
Search Engine Optimization is a way to improve your website visibility in search results for relevant keywords or search phrases. SEO helps in generating your website traffic. People are more likely to click on one of the first 10 results they get from search engine like Google search. These 10 results are preferred because they are well written and optimized using SEO. In this article you will find 7 types of SEO that will help your website to rank better on search engine result pages.
White-hat SEO simply is the techniques that t are in-line with the terms and conditions of the major search engines, for example Google. Just keep in mind that you will need to be patient to see results. When achieved they should be sustainable and create trust in your brand. Another positive thing is that there is no risk of your website getting banned or going down in the search results if there is a new algorithm change.
Black-hat SEO is the opposite of the white-hat SEO which abide by all major search engines guidelines. Because it finds and takes advantage of any loopholes or weaknesses in search algorithm to rank better on search engine result pages. It resorts to spammy or paid link building methods, keyword stuffing, showing different content to bots/crawlers and humans etc. Black-hat SEO can very easily get your website blacklisted or its rankings to drop. Even if you are successful in using black-hat SEO, these SEO techniques give you only short term results.
On-page SEO is the process of optimizing title tags, internal links, HTML code, URL, images and other website elements to improve rankings and user experience. To implement on-page SEO you can do things like write informative, relevant, and engaging content for your website users and optimize it for search engine bots, check for any broken links on your website, reduce size of images etc.
Local SEO is used for local businesses and it is one of the most important types of SEO because it helps the business become more visible in local search results on Google. Local SEO helps businesses reach the their audience by analyzing their behavior through insanely huge amount of searches. With local SEO practices your local business has the opportunity to rank higher in the search results and the local map pack at the same time.
Global SEO is used to optimize your websites content for audiences around the globe. To be successful with global SEO you have to allow your target audience to make purchases in their local currencies and their language etc. The goal of global SEO is to provide your target audience with a positive experience on your website.
Off-page SEO includes everything you do outside of your website to rank higher in search engine results. It includes getting good social media advertising, getting your users to give you good reviews on online forums, and getting links from credible websites in the same field as you.
Technical SEO assists search engine bots in successfully crawling, interpreting and indexing pages of your website. To do good with technical SEO you have to create an extensive XML sitemap and make your website mobile friendly. This will help search engine bots to crawl, filter and categorize your website pages based on their content better.
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