7 Must-Know Social Media Marketing Acronyms

Posted by TotalDC

Doesn’t matter if you are curating social media profile to grow your small business or if your work involves curating social media for a bigger company, it is essential that you have knowledge about the most common social media marketing acronyms. In this post, you will find the 7 most common social media marketing acronyms that you simply have to know.

7 must know social media marketing acronyms


KPI or key performance indicator is the key metric you plan to measure as a social media marketer. KPI is your indicator for success and should influence which advertising campaigns best align with your goals.


CPM or cost per thousand impressions is the most common method for web pricing. But keep in mind that a CPM is not a unique view. If one person clicks on 10 pages and your ad loads 10 times, that is 10 impressions, not one.


CTR is an abbreviation for click-through rate. This is the number of clicks your ad receives divided by the number of times your ad has been shown. The CTR percentage allows you to measure the engagement with your ad.


CTA – call to action. It is a statement that encourages the audience to take a certain action.


PPC stands for pay-per-click. Pay-per-click is an online advertising model in which an advertiser pays a publisher every time clicks on an advertisement.


UGC – user-generated content or consumer-generated content, is content created by your customers and posted on social media platforms.


ROI or return on investment measures how much you have earned through a campaign in comparison to the amount you have spent.