5 Ways To Promote Your Blog In 2023Posted by TotalDC
Getting traffic to your blog can be tricky, especially if you’re just starting. Writing high-quality content is only a part of blogging. To attract readers you will need to work on blog promotion. The good thing is that there are a lot of methods that you can use to drive traffic to your blog. In this article, I will present you with 5 ways to promote your blog in 2023.
In this post we will be talking about:
I bet that the majority of you thought that Pinterest is only a social media platform for women to share their latest recipes or DIY project. But actually, Pinterest is not a social media platform at all. It is a powerful image search engine and the number one traffic source for a lot of bloggers.
Like online shops pin photos of their products, you can pin images from your blog post that will lead people to specific articles or even better – create custom images relative to the topic of a blog post you want to promote. You can do this very quickly with Canva. Keep in mind that your Pinterest pins should be vertical in the 2:3 ratio, so 600 pixels wide by 900 pixels high or 1000 x 15000 pixels works well.
To get the most out of Pinterest you need to set up a business page and create a keyword-rich profile. And then you must claim your website to let Pinterest know that your account is serious and should be indexed higher from the start.
When you have claimed your website, you are ready to create some Pinterest boards. Simply think about topics that you write about on your blog, ideally, you can pin each of your blog posts to several of your boards. Do not forget to give all your boards keyword-rich SEO descriptions.
When you set up your account added some pins to your blog posts, you can start pinning other creators’ pins. When you are just starting you need to pin content from other bloggers to your boards. Once you get more of your content you can pin a new pin every day and maybe 2 or 3.
The most important thing about Pinterest marketing is to be consistent and add fresh content every day. Fresh content can be a new pin for a new blog post, but also a new pin for an old blog post.
If you want to be successful, the most important thing about marketing on Pinterest is to pin consistently every day and preferably at optimal times when your audience is online.
Another great way for bloggers to promote their work is to use Facebook. To utilize Facebook for your benefit you need to create a Facebook page for your blog. That way people who are not subscribed will have a better chance of stumbling upon your content and will be able to your page or like your posts and get notifications when you post something new.
The idea is to post a minimum of 3 times a week and twice a day at the most. Just like with Pinterest you should post your content and share content from other creators. By doing so you will have more posts and a chance to get noticed by other creators and your posts shared on their pages.
Just make sure that all content you share is high quality and value for your audience. To make things a bit easier when you are just starting – you should join Facebook groups that are relevant to your blog’s niche. That way you will be able to make your blog posts visible to other creators and possibly be shared by them.
Another place to share your blog posts and get new visitors is Quora. If you don’t know, Quora is probably the best question-and-answer website on the internet. Here people are able to post a question or answer other users’ questions on what looks to be an unlimited amount of different topics.
This is a good opportunity for bloggers because you can research what people are having problems with and as you may be guessing knowing what your audience is having a problem with can help give you great ideas for content that will drive traffic to your site. And you get to personally answer a potential customer’s question while providing a handy link to your blog’s detailed explanation of it.
Flipboard is an app for those who like to get all their information in one place. What it does it shares content from every major publication you can think of, and they target it to the people who are looking for it.
Creating an account and posting your content to it is a great way to drive traffic directly to your blog. It is also a great way to keep track of industry insights, and even your own social media feeds.
Promoting your content through email is an old tactic that is still working today. Actually, email subscribers are much more likely to share your content on social media than visitors from other sources.
More to that, email clicks are higher than CTR rates on social media.
Some bloggers prefer to send out a new email every time a new post is published, while others wait until the end of the week or month to send a newsletter of updates and the latest published posts. Plus this work is more than likely automated using services like Zapier or IFTTT or others.