6 Types Of Digital Marketing You Must Know

Digital marketing has become the most important tool to reach customers effectively. Basically, in today’s world digital marketing is everything. To successfully promote a business online and engage your target audience, you need to make use of various types of digital marketing. In this article, we will talk about the 6 types of digital marketing you should know and use. 

In this article you will find information about:

• SEO – Search Engine Optimization
• PPC – Pay Per Click
• Social Media Marketing
• Email Marketing
• Content Marketing
• Affiliate Marketing

SEO Marketing

Simply said, the goal of SEO is to optimize the content of your website so that it will appear on the first page of search engine result pages and as high as possible on the first page. If your SEO is done right you can attract significant organic traffic website. But what if your business is local? Even local businesses can increase online awareness by prioritizing local SEO. There are several tools you can use to rank high on search engine result pages, more about that you can learn in this article.

PPC – Pay Per Click

Pay-per-click or PPC is a form of paid advertisements and promoted search engine results. Pay-per-click marketing makes it possible to advertise your website in search engines and make it appear among paid search results. Pay per click is advertisements you see at the top and sides of a page of search results or the ads before YouTube videos and ads in mobile apps. It is an effective method of advertising your website or business online, as search engines only show your ad to the audience you want to target. Plus you are paying for the ads only when somebody clicks on your link.

Social Media Marketing

Another type of digital marketing is social media marketing. With social media platforms like Facebook, Instagram, Twitter, and more there are amazing possibilities to promote your website or business. You can use targeted marketing ad campaigns, posts, and more offering special offers and discounts while utilizing detailed demographic information about gender, age, locations, times on the site, and more to reach your goals.

Email Marketing

Email marketing is one of the most effective types of digital marketing. It is a direct way to reach customers with your information, offers, blog posts, etc. Email marketing is the perfect opportunity to connect with users who are the most likely to be new or returning since they had to opt-in to receive emails from your website, which usually indicates that they are already interested in what you have to offer.

Content Marketing

Content Marketing is one of the most popular types of Digital Marketing. But while using this type of marketing you have to deliver useful content to your users. It can be done using blogs, videos, images, etc. If you succeed in bringing informative, good content that is interesting to your audience, you will end up creating a loyal base of regular content consumers. And if your audience shares your content, your network will grow and drive traffic to your website.

Affiliate Marketing

Affiliate marketing is marketing where you let other people (affiliates) who have the same audiences as you recommend your website, product, or business to their viewers or readers. These affiliates are usually social media influencers, bloggers, larger websites, etc. In return for the referred customers or increased sales, the affiliate earns money each time someone for example makes a purchase using either a unique link or a promo code.