How To Share Links on Instagram. 4 Methods All Social Media Managers And Marketers Must KnowPosted by TotalDC
Are you looking for ways to drive more website traffic from Instagram? In this article, I’ll tell you about eight ways to share links on Instagram profiles and posts.
In this article you will learn:
- Add a Link to Your Instagram Bio
- Use A Link Service To Showoff Multiple Links
- Share Short Links Or Directions To Landing Pages In Your Instagram Post Captions
- Add Swipe-Up Links to Your Instagram Stories
Add a Link to Your Instagram Bio
Here is the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone can share a clickable link.
Think of this as your “home” link. While there are other ways to share clickable links, those routes are targeted at more specific audiences. The link in your bio is there for anyone who happens to visit your profile.
There are different strategies for this link. Some brands link to their website and that’s it. Others update their bio link and direct users to the content from their posts.
But how do you manage your older posts? What if someone finds an interesting post from a couple of months ago, goes to your bio, and finds a different link?
Instead, you can share direct links in your stories and then you can save the stories as permanent highlights with clickable links.
Use A Link Service To Showoff Multiple Links
But not everybody has access to story links. In that case, you can use the link service.
You can choose from a few different formats. The classic link service looks something like Linktree, where you present followers with a list of clickable buttons.
Choose a style and colors that match the style of your Instagram posts and stories. If users click through and find something that looks very different they’ll lose interest in your brand.
Alternatively, you can choose a service that looks more like a native Instagram experience. Instead of tapping on text buttons, users are presented with an Instagram-style photo grid. When they tap the photo from the post that originally caught their attention, the link directs them to the relevant page on your website.
Some services like Linkin.bio include video links, photo carousels, and event Shopify integration.
But be aware that photo grids like this are functional. Check that your link service works on a wide range of mobile devices and that all of the links are functional. Users’ experience should be seamless.
Share Short Links Or Directions To Landing Pages In Your Instagram Post Captions
You can’t include clickable links in the captions of normal Instagram photo posts but that doesn’t mean that post captions are useless. You can use them to get users’ attention, share extracts from your content and extend your reach with hashtags.
If you want to make the most of your post captions for links on Instagram.
Share a Short Link
Use a link-shortening service like Bitly so the link is easy for users to copy or remember. This requires a bit more effort from your followers so save it for your top content or links where you only want to convert a small targeted group of people.
Write Crystal-Clear Directions to Live Links
Whether you are using a link in your bio or in stories, make sure that it is obvious. One tactic you can use in posts is to share directions to a live link and include a shortened link that people can copy if they so choose.
Add Swipe-Up Links to Your Instagram Stories
Many brands include live links in their Instagram stories. Stories are a great way to share links to new content. Like flash sales, limited-time promotions, and giveaways, seasonal events, or your weekly Q&A with your followers.
Also, you can save stories with swipe-up links in the highlights section of your profile.
Whether you keep an Instagram story forever or let it disappear after 24 hours know that each story plays for only 15 seconds. Viewers don’t get much time to react so make the call to action crystal clear.
But there is a problem here. Story links are strongly controlled by Instagram. You won’t be able to ac