7 Things Every Website Should Include

Taking the first steps to making a website can be challenging. From market research to unique design ideas, user experience and topics to talk about, what are the things that every website should have? It doesn’t matter if you are only startup or business that is already established, here are 7 things every website should include.

A Clear Message

Nobody who enters your website should be scratching their heads while they are trying to figure out what your website is about. That means that you should clearly state the name of your brand and give your visitors the summary of the products or services directly on the homepage of your website. By doing that you will tell the visitor that this is indeed the right website that hi or she were searching for and attract their attention. This way your visitors will stay on your website longer.

A Simple Web Address

Domain name is one of the most important things if you want to have a successful website. You have to make the domain simple and easy to spell that your potential visitors could find you easily. If created what looks to be a perfect domain name and it is taken, think outside the box and get even more creative. Domain names are registered for brands, so you will either need to find an unregistered domain or acquire a domain that is owned by someone else.

Strong, Professional Branding

You want people to notice your brand and to remember it. To do that you need that everything on your website starting from your domain name to your logo, colors and fonts on your website should look like everything belongs there and nothing is out of place.

Strong Call To Action

A call to action should tell your reader what to do and what they will get out of doing it. A call to action can be anything from “create a login,” to “book a demo,” to “get on our mailing list.” It’s a convincing plea to users, making them to take some kind of action on your site that would involve later contact. By strategically placing call to action in your content you can significantly increase conversions. You don’t want to irritate people and be too flashy with your call to action because they may get turned off and click out of your website. Make sure to find the right balance to draw visitors in without being annoying.

Compelling Content

This is by far one of the most important parts on your website. You have to give your website’s visitors something informative and relative to them, because no one wants to waste their time by simply scrolling through pages. Make sure that information on your website is valuable and your website’s visitors can take something from it once they leave your website.

Also your content should be optimized for search engines. Just think about what your visitors would want to know about and create pages and blog posts around these topics. Creating good SEO content is not an easy task. It has to be able to be found. For example fresh content is very important for SEO so you should always keep regularly updating content on your website.

Simple Navigation

You have probably seen a lot of different ways people make navigation on their websites. Navigation on your website can be a drop-down, scroll-triggered, hamburger etc. Basically it is not important what type of navigation you use on your website as long as you make it easy for your visitors to find what they are looking for. Your navigation should be simple and intuitive in both the design and the way the pages are organized.

Friendliness to mobile devices

If you use for example Google Analytics you can see that traffic from mobile devices accounts for a half of all web traffic if not more, so good mobile experience is very important. If your site does not load quickly and provide a good user experience, you will lose visitors. Those visitors won’t likely come back because they will find another website that gives them a better experience. Another reason to make sure that your website is mobile friendly – SEO, Google will not rank your website very high if it is not optimized for mobile devices.