How To Use TikTok For Business. Everything You Need To Know

Now that we talked about how you can monetize your time on Twitter and how you can earn money from Facebook groups let’s talk about another very popular platform – TikTok. Now TikTok can help your business and attract new customers. TikTok launched back in 2016 but blew up in popularity right when the world went into lockdown during COVID-19. It started as just a music and video social media platform but has since evolved into an app that showcases millions of trends that allow for endless creativity. Now TikTok has 1.1 billion monthly active users globally and 1.7 billion registered users as of 2024. This is a lot of exposure for your business. Not a surprise that many business owners are now starting to see that they could make a profit out of this major marketing opportunity and although it launched four years ago it is still new enough to get in and create content for their brand. And it is large enough that you could find your audience there no matter what you do. In this article let’s talk about why you should use TikTok for business in 2024.

TikTok In Comparison To Other Social Media Platforms

TikTok is a social media app that allows users to create videos up to 3 minutes long when recording videos within the app or 10 minutes long if you are uploading videos to the app. TikTok differs from other social media giants like Facebook or Instagram in that TikTok is all about sharing videos instead of text or images which opens a new level of connection with your target audience.

This app also offers a unique user experience on its platform as opposed to other social media apps. This includes the ability to create short videos by shooting, adjusting clips, customizing audio, applying effects, and enhancing with filters all within the app. The opportunity for creativity is truly maximized all within the one app. When you use TikTok for business, your digital marketing strategy essentially multiplies indefinitely.

The app also listens to its user’s feedback. For example when active users like certain features or trends, TikTok actually will create new editing features or effects to allow users the ability to create similar content easier. The same goes the other way, where if a new update or feature released receives only negative feedback, the platform is quick to fix the issues. Here TikTok is winning over competitors who change things too much or do nothing for the users of their platforms.

Exposure For Your Business With TikTok

You can find success on TikTok not only because of your creativity and authenticity but also because of the incredibly user-friendly TikTok algorithm. TikTok business account will give access to an audience that other social media platforms simply don’t have and investing time into building your audience and following it will no doubt pay off. TikTok users can create videos in duet, stitch or even react to videos through the green screen feature. This opens your exposure to an audience wider than you could ever imagine, and TikTok’s unique and accurate algorithm makes it likely your business posts will end up on your ideal client’s For You Page.

For business owners, one of the most important things you can have is exposure – the more exposure you have, the better chance you’re going to have in retaining customers, getting new ones, and building overall brand awareness. TikTok is one of the best ways to do this in 2024 because by using a video-focused approach to your brand’s social media content, you’re able to tell your story in the most relatable way possible.

Should You Use TikTok For Business Purposes

While you might think that TikTok is mainly for younger audiences, remember that both Facebook and Twitter started as platforms for young people and they are full of multiple generations of people and are used by millions of businesses as a marketing tool. The same will be true with TikTok. Even if you are thinking that your target audience is not on there yet, look at the most successful business and personal profiles on other social media platforms, they all got in early and posted consistently and were rewarded for not lagging behind others.