What Is SSL Certificate And Why You Need One For WordPress

SSL stands for Secure Socket Layer. An SSL certificate enables HTTPS encryption for your website allows secure connection and keeps your and customers’ data safe by ensuring that all data passing between you and a site is protected against man-in-the-middle attacks.

SSL certificate helps to prevent security breaches on your website. This certificate works as digital documentation that verifies the credentials such as the certificate holder, their serial number, and expiry date along with the signature of the certificate-issuing authority. It provides you with secondary authentication as the PKI (public key infrastructure) helps in sending information only to the respective server and the data is not accessible from any other device on the same server.

To check if the website you are browsing on, is secure or not, simply look for a padlock in the URL bar along with the website’s name. If this secure site seal is not displayed, the website is not safe to browse. The fact is that you just can’t miss having an SSL certification if you want to drive more visitors.

An SSL certificate is a must-have for popular web browsers like Google Chrome and Firefox. You have seen the message “This website is not secure”. And guess what, most users simply will skip that website when they see this message.

Also, Google improves the search engine ranking for websites with SSL certificates. HTTPS is used as the SEO ranking parameter. As a result, it is strongly recommended that you install the SSL certification for your website right away if SEO is a major concern for you. Let’s be honest, nowadays people are aware of the importance of website security. And most of the time every of your visitors wants to protect their personal information. If your website has an SSL certificate, it eliminates their fear and improves their user experience. Especially for e-commerce websites, there is nothing worse than a customer who is scared to make any payments on your website. Ultimately, it will improve your conversion rate and boost your business growth too. Therefore the security certificate is very important.