Is BeReal The Next Big Thing?

Now in 2022 list of social media platforms is very long and getting even longer. And if you remember the days when it all started, every social media platform had its own flavour and purpose. Now it looks like all major players are trying to copy each others ideas to the point where almost every social media platform offers exactly the same functionality to their users. But have you ever heard about BeReal? Is BeReal the next big thing in social media market? Lets find out what it is and what it offers.

What Is BeReal

It is a new photo sharing social media app and it was founded back in 2020 by French entrepreneurs Alexis Barreyat and Kévin Perreau. But looks like it gained popularity only recently and jumped from 10 thousand users to 28 million users or even more by the time you are reading this post. And as the name suggests, this app is focused on real connection and different view on social sharing, designed to encourage you to move away from the overly curated feeds of other apps.

How BeReal Works

Everything is super simple. Once a day all users are prompted to share an image of what they are doing. The catch is that you can get this notification at any time of the day and then you have only 2 minutes to share your response. The app takes photos using the front and back cameras so everybody see what you are doing and where you are. Time limit is there to restrict you of time to stage and edit the photo so that everything you post would be as is.

Could BeReal Be The Next Big Thing?

Could BeReal be the next big thing? People often associate the highly curated social media with anxiety, depression and other metal health issues to the point where for exemple YouTube stopped showing dislike counter etc. BeReal’s approach seems to be designed to encourage people to be unfiltered and feel good about who they are. For many users, BeReal also takes up less time than major social media brands. Yes, BeReal could be just another passing social media craze. But in the meantime, BeReal is offering something new in this crowded market where every brand seems to be copying each others best ideas and looks like this app is catching on with a demographic that is open to trying something new.